Here's our new ad - part of a £9m campaign - for Lucozade Sport; Last Man Standing.
It introduces a new scientific claim - Lucozade Sport hydrates and fuels you better than water - and dramatises actual scientific tests.
Set in laboratory conditions, twenty four athletes go head to head in a performance challenge - half fuelled by Lucozade Sport and half by water. Monitored throughout by GSK scientists, the athletes run until they reach the point of exhaustion and only participants on one team, fuelled by Lucozade Sport, are left.
The TV spot broke during this Saturday's FA Cup games; Brighton & Hove Albion vs. Newcastle and West Ham vs. Manchester United.