Three years ago we created a campaign for Cathedral City called Slice of Life. It got exceptional ROI and unprecedented sales. The quintessentially British cheese brand is now worth £230m and was nominated for ‘Brand of the Year’ in 2012. The old ad was also really rather good - with poetic voiceover from Peter Postlethwaite and showing Cathedral City as loved up and down the nation with honest, true delivery – a proper slice of Britain.
Well, as you settled down with your supper last night, you may have caught our latest and greatest work for Cathedral City.
Come Home builds on our brand values of heart-warming everyday pleasure and brings to life the truly emotional relationship people have with cheese.
Comfort & warmth; Cathedral City means you’re home and this is the poignant heart of our new campaign.It is narrated by a beautiful version of Simon & Garfunkel’s ‘Homeward Bound’, re-recorded for us by unsigned artist Ed Prosek.