Grey London is behind a new educational campaign for gum health brand Corsodyl; 'Ignore' - aimed at changing consumer perceptions to realise that spitting blood when brushing teeth is a warning sign of gum disease.
Directed by Ryan Hope, the visually-arresting spot looks to drive awareness of gum disease, drawing attention to the idea that people would not ignore blood from any other part of the body. If they continue to ignore the sign of spitting blood when brushing their teeth, the ultimate consequence could be tooth loss.
The ad features a disruptive creative approach similar to our previous campaigns for the brand ('Gorgeous' and 'Undress'), that aims to subvert the fashion/beauty world before the big 'reveal' of a missing tooth. The campaign launches with a 30” TV spot supported by press work, outdoor 48 sheets, digital ad banners and TV tags.