For the first time ever, Lucozade’s elite ambassadors have been captured at their most visceral, tormented, pained and triumphant. This is the story of sporting YES moments, when athletes go beyond their peak and achieve sporting glory; a story ultimately powered by Lucozade Sport – a product scientifically formulated to ensure athletes can go ‘Faster. Stronger. For Longer.’
Our latest work – which debuted last night – features Manchester United and England forward Ashley Young. He wasn’t posing for the cameras. He was sprinting, pounding and sweating. Real training, real pain, real exertion – all beautifully captured on film.