Greene King IPA
Here it is – our first work for Greene King IPA since winning the business back in December. Crafted for the Moment. The TV campaign champions the Great British Pub Landlord’s role within his community – the guardian of the cask.
Filmed in an authentic Greene King pub, The Hornsey Tavern in North London, the film tells the story that great moments don’t happen by chance – it is the craft and detail behind the scenes that make these moments so memorable. The ale may be the centrepiece, but it is the setting, the people and, importantly, the care and detail from those who serve it that crafts such moments.
The soundtrack to the ad is by the very talented Jake Bugg who, at only 18, has signed with Universal Music.