BHF Launches Hard and Fast
So when it comes to teaching the British Public how to administer CPR – hands only CPR that is (you only ever kiss your missus on the lips) out go all the catergory norms. Out go the dull, white coated doctors and the scary stats and in comes an Emmy Award-winning director more famous for F***ing Matt Damon than saving lives, the classic BeeGees jam "Stayin' Alive" and Britain's favourite Hard Man turned Hollywood icon, the beloved Vinnie Jones (of Lock Stock and Two Smoking Barrels fame).
The result is a charity ad the likes of which hasn't been seen since, well, since Grey London's last project for the British Heart Foundation – the award-laden Angina Monologues.





